The Consumer Game

Discusses comparison shopping, unit pricing, convenience packaging, labels and ratings, and deceptive advertising. Shows examples of how manufacturers try to prevent comparison shopping by creating "new, improved" versions of last year's "improved" version and numerous products that all work better than the others. Offers some suggestions for getting "the best buy." Narrated by Arte Johnson., Helps consumers learn how to shop wisely through comparative shopping, unit pricing, and resistance to advertising pressures and ploys.
Complete catalog record
Discusses comparison shopping, unit pricing, convenience packaging, labels and ratings, and deceptive advertising. Shows examples of how manufacturers try to prevent comparison shopping by creating "new, improved" versions of last year's "improved" version and numerous products that all work better than the others. Offers some suggestions for getting "the best buy." Narrated by Arte Johnson.NOTE: Two (or more) records have been merged together to create this data.

Related films

Sources

  1. 16mm Filmography (legacy record) — title, year, creator, length, format, color, sound, genre, description, catalog record