The Consumer and the Supermarket

Complete catalog record
Combines consumer interview and analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups, explores the role of advertising, store layouts, packaging and labeling in consumer decision making.

Related films

Sources

  1. 16mm Filmography (legacy record) — title, year, creator, length, catalog record