The Coca-Cola kid

Duration: 94

Year Published: 1985

Creator: Cinecom

Format: 16mm

Color: Color

Sound: sound

Description: Filmmaker Dusan Makavejev satirizes two American constants-hard-nosed marketing and the ubiquitous soft drink. Becker, a Harvard MBA, is sent to Australia by Coke's Atlanta headquarters to whip the Sydney branch office into shape. Examining the demographic maps, Becker discovers a tiny area of the country where not a single bottle of coke has ever been sold. War begins. Slowly, Becker yields to the traditional values that persist in the valley as well as to the seductions of his untraditional secretary. (Does not circulate)