The Coca-Cola kid

Filmmaker Dusan Makavejev satirizes two American constants-hard-nosed marketing and the ubiquitous soft drink. Becker, a Harvard MBA, is sent to Australia by Coke's Atlanta headquarters to whip the Sydney branch office into shape. Examining the demographic maps, Becker discovers a tiny area of the country where not a single bottle of coke has ever been sold. War begins. Slowly, Becker yields to the traditional values that persist in the valley as well as to the seductions of his untraditional secretary. (Does not circulate)

American marketing executive (played by Roberts) from The Coca-Cola Company visits their Australian operations and tries to figure out why a tiny corner of Australia (the fictional town of Anderson Valley) has so far resisted all of Coke's products. Eventually Becker discovers that a local producer of soft drinks run by an old eccentric has been successfully fending off the American brand name products.