The Carolyn Jackson Collection, no. 69 - Interview with Grace Richardson of JC Penney

Duration: 0:03:59

Year Published: unknown

Format: 16mm

Sound: sound

Description: Austin television personality Carolyn Jackson interviews Grace Richardson of the JC Penney Company about her work in consumer education. She discusses the development and implementation of a strategy called "value clarification," which she uses to help customers understand their lifestyle goals. Richardson also talks about JC Penney’s compliance with the Federal Trade Commission’s ruling on product labeling.