Texaco Sky Chief Gasoline, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (siren blaring) 0:01 - Wanna be top dog in the mileage department? 0:02 - Then you picked the right spot. 0:04 It's Texaco! 0:05 - Texaco, where you get Sky Chief, 0:07 the gasoline that blends over backwards for better mileage. 0:09 (whimsical music) 0:13 - Does Sky Chief blend just one set of mileage ingredients 0:14 for the whole USA? 0:18 (dog barks) 0:20 - You're barking up the wrong tree. 0:21 - Sky Chief looks at the altitude and climate 0:23 in every area of the country. 0:25 This is area 23. 0:26 Then works backwards to blend its combinations 0:28 of basic ingredients for the area where you drive. 0:30 - In other words, it's localized. 0:33 And tests prove that localizing makes mileage jump. 0:35 - So give your car a new leash on life with Sky Chief, 0:40 the localized gasoline that says... 0:43 - I blend over backwards for better mileage. 0:46 (whimsical music) 0:49 Remember... 0:50 ♪ Trust your car ♪ 0:52 ♪ To the man with the star ♪ 0:53 ♪ For products you can trust ♪ 0:54 (bell dings) 0:56 ♪ The Texaco star ♪ 0:57
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:10:26