Texaco Public Relations, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (lively opera music starts) 0:00 Narrator Texaco's Radio Broadcasts, 0:03 bring opera to people who can't be there. 0:04 Live from the Metropolitan Opera. 0:07 (lively opera music continues) 0:10 Texaco's Metropolitan Opera Broadcasts. 0:21 The longest running sponsored program 0:23 in radio history. 0:26 (lively opera music continues) 0:27 (audience applauding) 0:46 - Honey? 0:51 Opera really gets to you, doesn't it? 0:53 Narrator Texaco. 0:55 Your ticket to The Met for over 40 years. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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