Texaco Public Relations, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (saloon music) 0:00 (siren wailing) 0:06 Announcer Back in 1931, the Texas company now known 0:08 as Texaco developed a dependable new gasoline 0:12 for use in emergency vehicles. 0:15 We called it Fire Chief. 0:18 But Fire Chief wasn't just for fire engine, 0:20 it was just the right blend for use in family cars, too. 0:23 In 1941, Texaco helped create an important fuel refining 0:32 process for the national defense. 0:35 And today, Texaco is a leading supplier of aviation fuels. 0:38 - And for tomorrow, Texaco is working on a way 0:43 of turning America's plentiful coal into clean burning gas. 0:46 These are some of the ways Texaco is making good use 0:50 of America's energy resources. 0:53 Announcer Texaco, you can trust the Star 0:55 at home, at work, or in your car. 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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