Texaco Public Relations, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (melancholy music plays) 0:02 Man 1 50 million years ago 0:08 this was a rain forest. 0:09 The trees and plants long ago were turned 0:11 into huge deposits of coal. 0:13 The coal's never been used. 0:14 Until now, that was okay. 0:17 But today our country needs all the energy we can develop. 0:18 Man 2 That's why Texaco's research teams are working 0:22 on ways to turn the coal in this Wyoming field 0:24 into other energy forms, like a synthetic heating gas 0:26 that power companies can burn to make electricity 0:30 and into fertilizers. 0:33 Texaco is working on ways to utilize cole 0:34 so more of America's precious oil will be 0:37 for gasoline to run your car and fuel oil to heat your home. 0:39 That's our business. 0:44 (truck engine starts) 0:45 And it's just one way 0:48 Texaco is working to keep your trust. 0:49 (truck engine roaring) 0:52 (melancholy music plays) 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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