Texaco: Metropolitan Opera Radio Broadcasts, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (opera music begins) 0:01 - Hi, I'm Beverly Sills, 0:09 and I'm doing what I often do on a Saturday afternoon 0:11 when I'm not singing in an opera. 0:14 I'm listening to an opera, 0:16 Texaco's live broadcast from the Metropolitan. 0:18 You know, opera needs support from everyone who loves it 0:22 and Texaco has been helping tremendously 0:25 by bringing these glorious Metropolitan broadcasts 0:27 into millions of homes all over America for 36 years 0:30 to people who can't hear live opera in any other way, 0:35 to children who get their first taste 0:38 of opera over the radio and then go on 0:40 to develop a lifelong love affair with it. 0:41 (opera music swells) 0:46 Now, isn't that a beautiful Texaco station? 0:49 (opera music continues) 0:53 - Texaco invites you to listen to Ms. Beverly Sills 1:01 and other great artists later this year 1:04 when Texaco begins its 37th year 1:06 of Saturday afternoon radio broadcasts 1:08 live from the Metropolitan Opera. 1:11 Texaco's Metropolitan Opera broadcasts, 1:14 the longest continuous sponsorship of the arts 1:17 in broadcasting history. 1:20 (opera music continues) 1:22

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:35:56