Texaco: Metropolitan Opera Radio Broadcasts, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Texaco's Metropolitan Opera broadcasts, 0:02 the longest-running sponsored program in radio history. 0:05 (singing in Italian) 0:08 Bringing opera to people who can't get to the opera. 0:11 (singing in Italian) 0:14 (dramatic music) - Can you drive that well? 0:24 Announcer Texaco, your ticket to the opera 0:26 for over 40 years. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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