Texaco: Metropolitan Opera Radio Broadcasts, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator For over 40 years, 0:03 Texaco has been bringing the opera 0:04 to millions of people who can't get to the opera. 0:06 Texaco's Metropolitan Opera Radio Broadcasts, 0:09 the longest running sponsored program in radio history. 0:12 (singing) 0:16 (passenger claps) 0:52 - Can You drive that well? 0:53 Narrator Texaco is privileged 0:55 to have been your ticket to the opera for over 40 years. 0:56 Sing on. 0:59


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John W. Hartman Center for Sales Advertising & Marketing History


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