Texaco: Metropolitan Opera Radio Broadcasts, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (operatic singing in foreign language) 0:01 Announcer This year marks the 40th anniversary 0:02 of the longest-running sponsored program in radio history. 0:04 Texaco's Metropolitan Opera radio broadcasts, 0:08 bringing the opera to millions of people 0:12 who can't get to the opera. 0:14 (taxi driver sings in foreign language) 0:17 (second taxi driver sings in foreign language) 0:26 (both drivers sing together) 0:35 (passenger claps) 0:51 - Can you drive that well? 0:52 Texaco is privileged to have been 0:54 your ticket to the opera for 40 years. 0:55 Sing on. 0:58


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John W. Hartman Center for Sales Advertising & Marketing History


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