Texaco Ice-Chek, 1950s

Year Published: 1950s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (engine weakly starts up) 0:01 - Now, Texaco can help you stop the ice 0:10 that stops your car. 0:15 You really can't see the ice building up 0:17 in your carburetor, 0:19 but you can feel it, 0:20 when your engine blocks and stalls while you're driving. 0:21 Now, Texaco gives you the protection of Ice-Chek. 0:24 A new ice-fighting ingredient 0:28 that Texaco blends into Sky Chief Supreme, 0:29 the climate-controlled premium gasoline. 0:32 Ice-Chek, plus climate control! 0:35 That's how Texaco doubles the protection 0:38 of your car in cold weather, 0:40 doubles your protection against stalling 0:42 due to carburetor icing. 0:45 Get Sky Chief Supreme, with Ice-Chek. 0:46 (triumphant music plays) 0:49 ♪ You can trust your car ♪ 0:51 ♪ To the man who wears the star ♪ 0:52 ♪ The big, bright Texaco star ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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