Texaco: Havoline Motor Oil, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer That smoke means a leading premium motor oil 0:01 just failed under pressure, 0:04 while a new oil keeps on lubricating 0:06 in a regular industry test of motor oil. 0:08 The new oil, Texaco's new Havoline, 0:10 now with reserve lubrication, 0:13 extra lubrication beyond the ordinary demands 0:15 of your engine. 0:18 The test starts with three steel balls, 0:19 then oil, Texaco's new Havoline, 0:21 a top competitive premium. 0:24 Ready? Start. 0:26 (machine whirring) The same extreme pressure is applied to both, 0:30 pressure designed to break the limits of lubrication. 0:32 Now look, friction welded metal to metal 0:35 with the competitive oil. 0:38 The same thing happened 0:39 with the five other leading motor oils, 0:40 but not with new Havoline, 0:42 now with reserve lubrication. 0:43 That's lubrication you can trust. 0:45 Get Texaco's new all-temperature Havoline, 0:47 at no increase in price. 0:50 ♪ You can trust your car to the man who wears the star ♪ 0:52 ♪ The big, bright Texaco star ♪ 0:55

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