Texaco Gasoline, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Announcer Now you can pass. 0:05 A few seconds seems like such a long time out here. 0:07 (tense music) 0:10 Until you're safely by that truck. 0:13 Makes you realize- 0:15 (bright music) It's important to trust your car 0:18 to the man who wears the star. 0:20 Your Texaco dealer has the gasoline made 0:22 to get you going when you need it. 0:24 He's got Sky Chief gasoline. 0:27 Sky Chief helps you move out 0:29 because of Texaco's extra steps to quality. 0:31 Here's one. 0:34 Sky Chief contains vital gasoline elements used 0:35 in high compression aircraft engines. 0:37 In your car, this blend of fuels means easier passing. 0:40 This and many other extra steps to quality 0:44 prove it pays you to say Sky Chief at this sign. 0:47 ♪ You can trust your car ♪ 0:51 ♪ To the man who wears the star ♪ 0:52 ♪ The big, bright Texaco star ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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