Texaco Gasoline, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car engine rumbling) 0:00 Narrator Now Texaco can help you stop the ice 0:04 that stops your car. 0:08 You really can't see the ice building up in your carburetor, 0:10 but you can feel it when your engine bucks and stalls 0:13 while you're driving. 0:17 Now, here in Detroit, 0:18 Texaco gives you the protection of ice-chek, 0:20 a new ice-fighting ingredient 0:23 that Texaco blends into its climate-controlled gasolines. 0:25 Ice-chek plus climate control. 0:29 That's how Texaco doubles the protection of your car 0:31 in cold weather. 0:34 Doubles your protection against stalling 0:36 due to carburetor icing. 0:38 You get ice-chek protection in every gallon 0:40 of Texaco's climate-controlled gasolines. 0:42 Sky Chief Supreme and Fire Chief, 0:45 Texaco's regular price gasoline. 0:48 Get either one today from your Texaco dealer. 0:50

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John W. Hartman Center for Sales Advertising & Marketing History

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