Texaco: Fire Chief Fireman speaker hat, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Okay it's here! 0:01 Where is everybody? 0:05 Voiceover Boy, they didn't make toys like this 0:08 when I was a kid. 0:09 $3.98 at the Texaco station. 0:10 Can you beat that? 0:12 Feels plenty strong. 0:13 Gonna have a tough time breaking this. 0:14 Adjustable, too. Should fit him all right. 0:17 Say, look at that microphone. 0:19 And there's the speaker. 0:22 - Testing. 1, 2, 3, testing. 0:26 Where's hose number two? 0:28 Get a hose in that window up there! 0:29 Where's hose number two! 0:30 (child laughs) 0:32 - It's for you. 0:36 - Oh boy! 0:37 Where's hose number two? 0:40 Voiceover Your Texaco dealer has 0:42 this bright red fire chief speaker hat for $3.98. 0:43 Get it when you buy Texaco's 0:46 new Havoline motor oil 0:47 or other quality Texaco products 0:48 at your Texaco dealers. 0:50 ♪You can trust your car ♪ 0:51 ♪ To the man who wears the star, ♪ 0:53 ♪ The big, bright Texaco star! ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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