Texaco, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:02 - Hey, this is Bob for Texaco Hope 0:06 doing my first detergent commercial. 0:08 Hey, you see this? 0:11 It's the large, large family size detergent 0:12 and it could help get gasoline for your car. 0:15 Watch this amazing demonstration. 0:18 We're soaking this shirt in oil. 0:22 Yuck, now to get that oil out, he squeezes it. 0:25 Got most of it, but he can get more out by adding water. 0:28 You think he got it all out, King Kong? 0:32 Wrong; put it in that detergent. 0:35 Squeeze. 0:37 See, we got more out. 0:43 - My goodness. 0:46 (men applauding) 0:47 - Well, that demonstrates what we're doing. 0:51 45 years ago, Texaco started drilling here. 0:53 Underground water flow increased oil production, 0:57 but not enough. 0:59 To get more oil, Texaco has come up 1:01 with a way to pump detergent into the ground. 1:02 It'll cost around $70 million. 1:05 We're borrowing it from Bing. 1:08 Texaco thinks there's still millions 1:09 of barrels in this field. 1:11 As America depends more and more on imported oil 1:13 we've got to do whatever we can 1:17 to come up with more oil right here. 1:18 Texaco, working to keep your trust for 75 years. 1:20 (upbeat music) 1:24