Texaco, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - To help you save on fuel oil this winter. 0:00 Texaco is about to show you something 0:03 you've probably never seen before. 0:05 Look, this is special thermal photography. 0:07 It lets you see cold and heat. 0:10 The cold parts look dark, the warm parts look light. 0:12 Okay, let's go inside. 0:16 See this door, it's poorly sealed. 0:18 The dark area here shows the cold coming in. 0:21 Weather stripping could prevent that. 0:24 And look up in that corner. It looks dark because it's cold. 0:27 That means poor insulation. 0:30 So if your making an addition 0:33 to your house insulate it properly. 0:34 And see how these drapes are soaking up heat 0:37 that's because they're blocking a heating unit down here, 0:39 and try to get your kids to close doors behind them 0:43 when they go outside. 0:46 See all the heat you can lose through an open door. 0:48 Texaco doesn't want you to spend a penny more 0:50 on fuel this winter then you have to. 0:53 We're working to keep your trust and to keep you warm. 0:55


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John W. Hartman Center for Sales Advertising & Marketing History


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