Texaco, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car revving) 0:01 - Hi, Fred. 0:04 Charlie, say, listen, I'm down by the station 0:05 and my batteries clocked out on me. 0:07 And I think maybe I'll need a boost or something. 0:10 - Gee, Charlie, it's late. 0:12 Ruth will be home from the movie soon. 0:13 Isn't Bob around? 0:15 - Bob said, "You better look." 0:16 - Okay. 0:19 Charlie, I'll be right there. 0:19 (phone clanks) 0:21 - He's coming. 0:22 He's coming! 0:23 (crowd chattering) 0:24 Can you change the lights off everyone? 0:27 - Sorry about this, Fred. 0:30 Narrator For over 70 years now, 0:32 we at Texaco have been working 0:34 to keep your trust. 0:35 - Surprise! 0:37 Narrator A lot of our friends have become our customers. 0:39 And a lot of our customers 0:41 have become my friends. 0:42 The energy shortage is causing us problems today 0:45 but we've been working to own your trust 0:48 for a long time. 0:50 We're not about to lose it now. 0:51 - Good night, Charlie. 0:53 - Fred? 0:55 Fred? 0:56 (car engine stalling) 0:57 Fred! 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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