Texaco, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man singing opera) 0:01 Voiceover This year marks the 40th anniversary 0:02 of the longest running sponsored program 0:04 in radio history. 0:06 Texaco's Metropolitan Opera radio broadcasts, 0:09 bringing the opera to millions of people 0:12 who can't get to the opera. 0:14 (man singing along to opera radio) 0:17 (second man joins, woman sings on radio) 0:27 (clapping) 0:51 - Can you drive that well? 0:53 - Texaco is privileged to have been 0:54 your ticket to the opera for 40 years. 0:56 Sing on. 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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