Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (silly sounding music) 0:01 Spokesperson How do you explain 0:04 to a first grader that he's late, 0:05 simply because you couldn't get the car going this morning. 0:07 And it was so senseless. 0:12 You know a car is a complicated thing that needs care. 0:17 By people will know about things like that, 0:20 but you keep putting off what you know, you should do. 0:23 You neglect to stop to see the man, you know, 0:26 could help prevent trouble from happening next time. 0:29 Before something goes wrong 0:31 with the car. 0:33 Trust yard car to the man 0:34 who wears the star. 0:36 (big band music) 0:37 Singers You can trust your car 0:39 to the man who has the star. 0:40 He's the man best qualified to take care of your car 0:43 at a Texaco station, 0:46 clean across the nation. 0:49 You can trust your car to the man who wears the star. 0:50 The big bright Texaco star! 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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