Texaco, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (light upbeat music) 0:02 Narrator Ever try to make a shy little boy smile? 0:02 It can really be a tough job. 0:06 But if you succeed, 0:09 it's one of the most rewarding experiences in the world. 0:10 This man has a way of making people smile. 0:13 He is Dee Megat, and he's a Texaco dealer in Dakar, 0:16 a former French city in West Africa. 0:20 Dee Megat and his attendants have the reputation 0:24 of giving the best automotive service in town, too. 0:27 A reputation he maintains by periodically returning 0:30 to the Texaco Training School located in Dakar. 0:33 This school helps to keep him abreast 0:38 of the latest technological advances 0:40 in the automotive industry. 0:41 Theoretical as well as practical problems 0:45 are discussed here, too. 0:48 And any questions that might arise 0:50 are fully explored and answered in detail. 0:52 As a result, there aren't many cars 0:55 that Megat isn't thoroughly familiar with. 0:57 This knowledge, complete with charts and instructions, 1:00 is passed on by Megat to his assistants. 1:03 In this way, they are kept up to date 1:05 and are able to perform the same dependable service. 1:08 More customers, more pumps, and more business 1:13 are the natural outgrowth 1:17 of this friendly, efficient service. 1:18 And this increased volume benefits not only Megat 1:20 but his community as well. 1:23 Texaco is fortunate to have men like Dee Megat 1:26 representing them in different parts of the world. 1:29 These are the kind of men 1:32 who have made Texaco the symbol of worldwide progress 1:33 through petroleum. 1:37 (bright orchestra music)