Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator When your car needs gasoline, 0:01 it knows how to ask for it. 0:03 But when your car needs service, it can't ask, 0:05 (engine failing) 0:08 until it's sometimes too late. 0:09 That's why this man has made this pledge 0:12 to give your car "Big Friend" service, unasked. 0:15 To you, he's a Texaco dealer, 0:19 but to your car, 0:21 (triumphant music) 0:22 he's the biggest friend your car has ever had. 0:24 He checks your car's oil, 0:27 radiator, if needed, 0:28 and the battery to help keep it 0:30 full of get-up-and-go. 0:31 (engine starts up) 0:33 He cleans your car's windshield 0:36 to help it see where it's going. 0:38 He does it for your car, unasked. 0:41 And for you, he adds- 0:43 - Thank you. Narrator ...courtesy. 0:45 Get "Big Friend" service at Texaco 0:47 from local dealers like these. 0:48

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John W. Hartman Center for Sales Advertising & Marketing History

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