Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - To you, he's a nice guy 0:01 who just happens to wear a Texaco star. 0:03 To your car, 0:06 he's the biggest friend your car has ever had. 0:09 A big friend. 0:12 Who feeds it the only gasoline that's localized 0:13 for different climates in every different 0:16 part of the country. 0:19 To carry it to better mileage wherever it goes. 0:21 A big friend who gives it the motor oil 0:28 with reserve lubrication to keep its engine cleaner 0:30 as it travels. 0:33 A big friend with the only credit card that 0:34 welcomes it to the same quality products in all 50 states. 0:37 To you, your Texaco dealer may not look bigger 0:42 than other dealers 0:45 but remember 0:46 ♪ You can trust your car to the man who wears the star ♪ 0:48 ♪ The biggest friend your car has ever had ♪ 0:51 Come in to Texaco and your car will see it our way. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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