Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Same thing happened to me when I was on a trip. 0:03 You know what I did? 0:04 (car honking) 0:06 - Wish I could trade these experts for just one guy 0:07 who checked my car before trouble like this happens. 0:10 (upbeat music) 0:14 Announcer Your Texaco dealer does, that's his promise. 0:17 Your Texaco dealer not only promises to check 0:20 the things everyone ought to, he'll double check, too. 0:23 He'll check your battery, double check the battery cables, 0:26 check your oil, double check the fan belt, 0:31 check your radiator, double check the radiator cap, 0:35 clean your windshield and double check the wiper blades. 0:40 What's more, your Texaco dealer's service 0:44 and courtesy includes a smile and a thank you. 0:46 That's his promise. 0:49 ♪ You can trust your car to the man who wears the star ♪ 0:51 ♪ The big, bright Texaco star ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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