Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer A dead battery could mean 0:01 a lot of trouble here, 0:02 so could an overheated radiator out here, 0:04 or even a dirty windshield at a time like this. 0:07 Shouldn't somebody check things like that 0:10 for you, every time? 0:11 (upbeat music) 0:14 Announcer Your Texaco dealer does. 0:17 That's his promise. 0:19 Your Texaco dealer not only promises 0:20 to check the things everyone ought to, 0:22 he'll double check too. 0:24 He'll check your battery. 0:26 (bell dings) 0:27 Double check the battery cables. 0:28 (bell dings twice) 0:30 Check your oil. 0:31 (bell dings) 0:32 Double check the fan belt. 0:33 (bell dings twice) 0:34 Check your radiator. 0:35 (bell dings) 0:36 Double check the radiator cap, 0:37 (bell dings twice) 0:39 Clean your windshield 0:40 (bell dings) 0:41 and double check the wiper blades. 0:42 (bell dings twice) 0:44 What's more, your Texaco dealer's service and courtesy 0:45 includes a smile and a thank you. 0:47 That's his promise. 0:49 (patriotic music) 0:50 ♪ You can trust your car ♪ 0:51 ♪ To the man who wears the star ♪ 0:52 ♪ The big, bright Texaco star ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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