Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is spring harvest in Orange County, Vermont. 0:00 This is spring harvest in Orange County, California. 0:04 Two areas, different and climate temperature, altitude. 0:07 That means they need different gasolines. 0:11 That's why for each area... 0:13 (fanfare music) 0:14 ♪Texaco Sky Chief! ♪ 0:15 ♪ It's localized ♪ 0:17 ♪ For you! ♪ 0:18 (trumpets) 0:19 Narrator Localized, blended specially 0:20 to fit your climate temperature, altitude. 0:22 This new map at the Texaco Sky Chief pump 0:26 shows you the area Sky Chief was made for 0:29 a blend that's changed throughout the year. 0:31 So you always get fast starts, 0:34 quick warmups, extra mileage 0:36 (music continues) 0:37 - ♪Texaco Sky Chief! ♪ 0:38 ♪ It's localized... ♪ 0:40 ♪ For you! ♪ 0:42 Narrator Localized, blended specially 0:44 to fit your climate temperature, altitude. 0:46 Get it at this sign. 0:48 - ♪ You can trust your car, ♪ 0:50 ♪ To the man with the star, ♪ 0:51 ♪ The big red Texaco star! ♪ 0:53

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John W. Hartman Center for Sales Advertising & Marketing History

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