Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (big band music) 0:01 Spokesperson There's something happening 0:04 in your neighborhood. 0:05 You ought to know about. 0:06 This. 0:09 Singers Texaco Sky Chief, 0:11 its localized, 0:13 for you. 0:15 Spokesperson Localized blended specially 0:16 to fit your climate, 0:18 temperature, altitude. 0:21 This new map of the Texaco's Sky Chief pump 0:24 shows you the area 0:27 Sky Chief is made for, 0:28 a blend that's changed throughout the year. 0:29 So you always get fast starts, quick warm-ups, 0:31 extra mileage. 0:34 Singers Texaco Sky Chief, 0:35 its localized, 0:38 for you. 0:40 Spokesperson Localized, blended specially to fit 0:41 your climate, temperature, altitude. 0:43 Look for the new map where you buy Sky Chief at this sign. 0:46 Singers You can trust your car 0:50 to the man who has the star. 0:51 The big bright Texaco Star! 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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