Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer This is winter sailing in Madison, Wisconsin. 0:00 This is winter sailing in Madison, Florida. 0:04 Two areas different in climate, temperature, altitude, 0:07 that means they need different gasolines. 0:10 That's why for each area. 0:12 ♪ Texaco Sky Chief ♪ 0:14 ♪ It's localized for you ♪ 0:17 Localized blended specially to fit your climate, 0:21 temperature, altitude. 0:24 This new map at the Texaco Sky Chief pump shows you the area 0:27 Sky Chief has made for, a blend that's changed 0:30 throughout the year, so you always get fast starts, 0:33 quick warm-ups, extra mileage. 0:36 ♪ Texaco Sky Chief ♪ 0:38 ♪ It's localized for you ♪ 0:40 Localized, blended specially to fit your climate, 0:44 temperature, altitude. 0:47 Get it at this sign. 0:48 ♪ You can trust your car to ♪ 0:50 ♪ The man who wears the star ♪ 0:52 ♪ The big bright Texaco star ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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