Television and Politics
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Outlines the influence the media have had on elections from 1948 through 1968, focusing on the political television commercial. Explains that television has become a necessity for political candidates and examines the techniques used to produce campaign commercials. Discusses alternative methods of candidate promotion and suggests various controls and reforms which could be initiated., Outlines the history of political television commercials, beginning in 1948. Examines many campaign commercials that use Madison Avenue techniques to package and sell politicians. Newsman Mike Wallace questions politicians and political consultants who plan and produce the candidates' commercials.
Complete catalog record
Outlines the influence the media have had on elections from 1948 through 1968, focusing on the political television commercial. Explains that television has become a necessity for political candidates and examines the techniques used to produce campaign commercials. Discusses alternative methods of candidate promotion and suggests various controls and reforms which could be initiated., Outlines the history of political television commercials, beginning in 1948. Examines many campaign commercials that use Madison Avenue techniques to package and sell politicians. Newsman Mike Wallace questions politicians and political consultants who plan and produce the candidates' commercials.
, NOTE: Two (or more) records have been merged together to create this data.
, NOTE: Two (or more) records have been merged together to create this data.
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- 16mm Filmography (legacy record) — title, year, creator, length, format, color, sound, description, catalog record
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