Television and Politics

Duration: 25

Year Published: 1970

Creator: Columbia Broadcasting System

Format: 16mm

Color: Color

Sound: sound

Description: Outlines the influence the media have had on elections from 1948 through 1968, focusing on the political television commercial. Explains that television has become a necessity for political candidates and examines the techniques used to produce campaign commercials. Discusses alternative methods of candidate promotion and suggests various controls and reforms which could be initiated., Outlines the history of political television commercials, beginning in 1948. Examines many campaign commercials that use Madison Avenue techniques to package and sell politicians. Newsman Mike Wallace questions politicians and political consultants who plan and produce the candidates' commercials.

Complete Record: Outlines the influence the media have had on elections from 1948 through 1968, focusing on the political television commercial. Explains that television has become a necessity for political candidates and examines the techniques used to produce campaign commercials. Discusses alternative methods of candidate promotion and suggests various controls and reforms which could be initiated., Outlines the history of political television commercials, beginning in 1948. Examines many campaign commercials that use Madison Avenue techniques to package and sell politicians. Newsman Mike Wallace questions politicians and political consultants who plan and produce the candidates' commercials. , NOTE: Two (or more) records have been merged together to create this data.