TECHNICOLOR FOR INDUSTRIAL FILMS

[Music] filmora was photographed in 1940 silver separation negatives exposed in the special Technicolor camera were used this type of original record has great permanence as will be attested by the following print this print was made recently by the Technicolor dye transfer process this process is characterized by great flexibility in control of tone scale density range color saturation and other factors affecting picture quality today high-quality low-cost dye transfer prints can also be made from Eastman and skull and other similar color negative material additionally we invite your attention to the fact that our registered trademark Technicolor which identifies the products and services of the Technicolor companies is no longer used in the credit phrase in Technicolor the proper credit phrase is now used our print by Technicolor and color by Technicolor Technicolor motion pictures in full natural color are available for use in the industrial motion picture field using the same skilled personnel facilities and processing as are used in Technicolor studio features all the well-known everyday scene settings and backgrounds for industrial pictures take on added interest and appeal when photographed in Technicolor at the Harbor along the railroad a factory or a busy street they all have added I appeal have more attention value in Technicolor this say comparatively new medium for advertising combines quality increased value and realism with action to motion picture advertising Technicolor prints are available in both 16 millimeter and 35 millimeter sizes nature is lavish in her use of color smart manufacturers are using more and more color in their products to make them beautiful as well as useful the new streamlined plastics present a colorful array the great range of hues and shades and plastic products presents a challenge for reproduction that is easily met a beautiful glossy sheen and luster of colorful modern rayons are strikingly shown plaids and color patterns can be shown in their true value only by using color texture weave and pattern of woollen fabrics are reproduced in colors so accurately that a film could be used to replace the sample books of salesmen the delicate differences in textures of drapery materials between glossy or soft matte surfaces are clearly shown [Music] Dhin canned goods groceries and food products color identifies the package and quick and added recognition is the result a flat and uninteresting these packages would look in black and white photography would you like to see alright young lady with the magic cloth show us there are flat and uninteresting so back full color and the realistic package that we all know so well the humble vinegar bottle makes a sparkling gem of color package and product identification the golden brown flakes of cereal products are readily identified beverages are ideal for display in color whether or not the liquid is brightly colored it has a sparkle and a convincing quality when delicate pastel shades and soap products and in soap cakes are faithfully shown in Technicolor many different shades of lipstick are manufactured though photographically these differences are very small yet the Technicolor process accurately separates these colors this assortment of Milady's toilet articles Rouge lipstick powder soap and perfumes illustrates the quality and texture that real 3 color reproduction brings to these attractive objects a lady selects a makeup to Sutor evening gown and the differences in shades of color in the Rouge are illustrated the beauty of rich sparkling sheer glass is enhanced in color any color distortion or degrading would be instantly recognized color enhances the beauty of these settings and in Technicolor it's possible to capture the full range of colors in nature whether it's cigarettes or something else you have to sell any picture using a natural outdoor setting is greatly improved if portrayed in Technicolor [Music] in color dramatic and pictorial quality can be made to enhance a mood or effect to put over the desired quality or atmosphere of a scene thus this simple little setting for a night scene creates a mood that fits the occasion [Music] color provides the realism to foods which is so important for building appetite appeal in showing such products color is essential to properly picture scenes of foods [Music] the pictures of these foods and beverages assume a third dimensional roundness in color they step out of their conventional black and white setting and become part of the tasty wholesome appetizing dinners we know so well [Music] not only is the color of these carpets a thing of beauty but the texture and weave of the material are easily distinguished [Music] faithfulness of color reproduction is important on these glossy linoleum who could resist these colorful patterns the lady knows what she wants rich cherry design so vivid and alive [Music] modern houses are interesting and attractive particularly with the colored roofing materials such as these which can be shown and improved detail by using Technicolor [Music] a group of trained operators helps in the selection of paints fabrics materials and wardrobe all aimed toward displaying a product or person the principal object to the very best advantage following through from a sketch design to the finished set the guiding hand of this special service is an important part of attaining the perfection of color that has become the keynote of Technicolor [Music]