SUPPORT STRICT LAW ENFORCEMENT

This short commercial from 1960 promotes "strict law enforcement" especially when it comes to traffic safety. The point of the "slideshow" type ad is that drivers kill and injure more children than any disease. The commercial was part of a print, radio and TV ad campaign sponsored by the Advertising Council and the National Safety Council. A print ad from the same campaign reads: "Careless drivers kill more children than pneumonia, cancer, polio, congenital malformation, or any other cause. Drivers kill and cripple more children than any major disease. You've helped fight cancer, polio, other dreadful diseases. Now recognize the giant killer—traffic accidents! Fight it. Write your local enforcement officials. Say: I support strict law enforcement. Let them know you are behind their efforts to protect your children. For wherever traffic laws are strictly obeyed and enforced, deaths go down! Your community can be another to prove it!"