Starting And Managing A Successful Business

Year Published: 1970

Creator: See Univ Of Wisc Bureau Of Audiovisual Instruction

Format: 16mm

Sound: sound

Description: Presents an introduction entitled Stages Of Small Business Growth which is a lecture by Alan Filley. Includes two case studies of the growth of successful small businesses, W T Rogers Company about a manufacturing firm, and Midas Muffler Shop about a retail service business. Concludes with a panel discussion in which businessmen comment on the methods of management used by the two businesses and examine the trends, ideas and skills that produce success in small business enterprises.


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