Squibb: Sweeta Lumps, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (suspenseful music) 0:02 Announcer Hey, like to break that sugar habit 0:05 without giving up sweetness? 0:07 Now it's simple 0:10 with a little jia of sweeteners. 0:12 Sweeta lumps from Squinn. 0:14 Sweeta lumps, the no-calorie sweetener 0:16 that's so much like sugar. 0:18 See, Sweeta lumps look just like sugar. 0:20 And you use Sweeta lumps just like sugar. 0:24 One lump of Sweeta equals one lump of sugar. 0:26 And Sweeta lumps sweeten just like sugar, 0:29 not bitter like some artificial sweeteners. 0:32 But there is one difference between 0:34 a lump of Sweeta and a lump of sugar, 0:37 there's not a single calorie in a lump of Sweeta. 0:39 See how easy it is to break the sugar habit? 0:42 With new Sweeta lumps from Squinn. 0:47 The no-calorie sweetener that's so much like sugar. 0:50 One lump or two? 0:54 Sweeta at your drugstore. 0:57

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