Squibb: Sweeta Lumps, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dramatic music) 0:01 (cymbals crashing) 0:04 Narrator Hey, like to break that sugar habit 0:06 without giving up sweetness? 0:08 Now it's simple with the little giant of sweeteners, 0:10 Sweeta Lumps from Squibb. 0:13 Sweeta Lumps, the no-calorie sweetener, 0:16 that's so much like sugar. 0:18 See, Sweeta Lumps look just like sugar 0:20 and you use Sweeta Lumps just like sugar. 0:23 One lump of Sweeta has all the sweetness 0:25 of one lump of sugar. 0:28 See how easy it is to break the sugar habit 0:29 with new Sweeta Lumps from Squibb, the no-calorie sweetener, 0:32 that's so much like sugar. 0:35 One lump or two? 0:38

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