Squibb: Sweeta Drops, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (happy sounding music) 0:03 Spokesperson Ever notice people who use Sweeta? 0:13 Almost everybody does. 0:15 Sweeta, the no calorie sweetener in the little bottle. 0:17 Sweeta's the concentrated one, 0:21 just two drops are the same as one teaspoon of sugar, 0:23 but without the calories, sweet idea. 0:27 Sweeta is as sweet tasting a sugar 0:29 with no aftertaste 0:31 and no guesswork 0:32 whether you need six, eight, or 10 drops. 0:33 Just two drops of Sweeta are all it takes. 0:36 At that rate, 0:38 a little Sweeta goes a long way, 0:39 a lot longer than the liquid sweeteners 0:41 in the big six ounce bottles. 0:43 In fact, if you kept count, 0:44 you'll find there's enough sweetening power in one little 0:46 bottle of Sweeta to sweeten 380 glasses of iced tea. 0:49 That's about a hundred more than the ones 0:53 in the big bottles. 0:54 Sweeta, the little giant of sweeteners from Squibb. 0:55

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