Squibb: Sweeta, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator There's enough sweetness for 380 ice drinks 0:01 in this one little bottle of Sweeta, 0:06 the little giant of sweeteners from Squibb. 0:09 Just two drops of Sweeta give you all the sweetness 0:13 of two, four, six, eight drops 0:17 of another leading no-calorie sweetener. 0:22 Reason? 0:24 Sweeta is concentrated. 0:25 An exclusive patented formula concentrate sweetness 0:27 so that every drop counts. 0:30 Sweetness that tastes like sugar but no calories. 0:33 Use it in coffee, on grapefruit and all your summer drinks, 0:36 and save more than 6,000 calories every little bottle. 0:44 Look for Sweeta in concentrated liquid 0:49 or handy tablet form, both at your drugstore. 0:52 Sweeta, the little giant of sweeteners from Squibb. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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- Squibb: Sweeta Drops, 1960s (1960s) · Squibb D'Arcy Masius Benton & Bowles (DMB&B)
- Squibb: Spec-T Antibacterial Troches, 1960s (1960s) · Squibb D'Arcy Masius Benton & Bowles (DMB&B)
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Original permalink · Record added: 2025-04-22 23:36:34