Squibb: Sweeta, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ever notice people who use Sweeta? 0:02 Almost everybody does. 0:04 It's the no-calorie sweetener in the little bottle. 0:06 Sweeta's concentrated. 0:09 Just two drops are the same as one teaspoon of sugar 0:10 or six drops of the sweeteners in the big bottles 0:14 with no aftertaste. 0:16 At that rate, one little bottle of Sweeta 0:18 can sweeten 380 glasses of ice tea. 0:21 Sweeta, the little giant of sweeteners. 0:24 From Squibb. 0:27 (light music) 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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