Squibb: Sweeta, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (happy sounding music) 0:05 (happy sounding music) 0:09 Narrator Ever notice people who use Sweeta? 0:15 Almost everybody does. 0:17 Sweeta, the no calorie sweetener in the little bottle. 0:19 Sweet as the concentrated one. 0:23 Just two drops are the same as one teaspoon of sugar 0:25 but without the calories, sweet idea? 0:29 Sweeta is as sweet tasting 0:31 as sugar with no aftertaste and no guesswork 0:32 whether you need six, eight, or ten drops. 0:35 Just two drops of Sweeta are all it takes. 0:38 At that rate, a little Sweeta goes a long way, a lot longer 0:40 than the liquid sweeteners in the big six ounce bottles. 0:44 In fact if you kept count, 0:46 you'd find there's enough sweetening power 0:48 in one little bottle 0:50 of Sweeta to sweeten 380 glasses of iced tea. 0:51 That's about a hundred more 0:55 than the ones in the big bottles. 0:56 Sweeta, the little giant of sweeteners from Squibb. 0:57

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