Squibb: Sweeta, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:02 Announcer Ever notice people who use Sweeta? 0:07 Almost everybody does. 0:09 Sweeta, the no calorie sweetener in the little bottle. 0:10 Sweet as the concentrated one. 0:14 Just two drops are the same as one teaspoon of sugar 0:16 but without the calories. 0:21 Sweet idea? 0:22 Sweeta is as sweet tasting as sugar 0:24 with no aftertaste and no guesswork whether you need six, 0:26 eight or 10 drops. 0:29 Just two drops of Sweeta are all it takes. 0:31 At that rate, 0:34 a little Sweeta goes a long way. 0:35 A lot longer than the liquid sweeteners 0:37 in the big six ounce bottles. 0:39 In fact, if you kept count, 0:40 you'd find there's enough sweetening power 0:42 in one little bottle of Sweeta 0:44 to sweeten 380 cups of coffee or iced tea. 0:45 That's about a hundred more than the ones 0:48 in the big bottles. 0:50 Sweeta, the little giant of sweeteners, 0:51 from Squibb. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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