Squibb: Sugarcane 99, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Endorser Now, there's an amazing new sugar discovery, 0:01 Sugarcane 99. 0:04 - That's sugar all right. 0:08 Endorser No, it's Sugarcane 99. 0:09 Made from pure cane sugar, with artificial sweetener added. 0:11 Sugarcane 99, an amazing new sugar discovery. 0:14 ♪ Shu, shu, shu, shu ♪ 0:18 ♪ Shu, shu, shu ♪ 0:20 ♪ Shu, shu, shu, shu ♪ 0:20 - That's sugar all right. 0:23 Endorser No, it's Sugarcane 99. 0:25 Made from pure cane sugar, with artificial sweetener added. 0:27 Half the calories are gone. 0:30 New Sugarcane 99, 0:32 an amazing sugar discovery, that even looks new. 0:34 - That's sugar all right. 0:41 Endorser No, it's Sugarcane 99. 0:42 One spoonful has all the sweetness 0:44 of a spoon of regular sugar, 0:46 but with half the calories because it's half the sugar. 0:47 - What discovery is this? 0:50 - A new sugar discovery. 0:52 - Amazing. 0:55 Endorser Sugarcane 99. 0:57

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