Selling Wizard, The (1954)

[Music] you the ice cream man manufacturer you the frozen food distributor and you the food retailer stand today in the midst of a selling Revolution for today you're in a merchandizing era of self-service where display and accessibility are the key to successful merchandising yes today's problem is merchandising to sell in high volume for high profits Frozen products are impulse items and impulse buying is primarily an emotional decision understanding this manufacturers spend Millions on package design but despite an appealing package or quality of the product it's not enough you can't sell in volume if the Frozen product isn't easily identified attractively displayed and with within buying reach what it takes to effectively merchandise Frozen products today is an automatic salesman a real selling wizard yes the successful automatic salesman has uh what who are you a selling wizard well you have sales appeal and capacity I'll say that but actually right now we're interested in what's that you know the answers to merchandising Frozen products successfully fine let's go yes this is the answer a real selling [Music] wizard this allnew glass front cabinet a silent salesman that offers greater profits to you with sales appeal styling space saving capacity new product development and what's the first feature that makes a selling wizard sales appeal styling and this cabinet offers sales appeal in action here your customers instantly see all the eye and buy appeal of your product through this maximum glass area front across the narrow Rail and through the wider sales design top opening no barrier between food and customer an open invitation to buy still another advantage of this easy eye view you can inventory your stock in a matter of seconds one glance and you know if the cabinet requires filling in addition this cabinet automatically builds plus profits for you surveys show that sales of high profit impulse items such as ice cream score consistently higher turnover averaging 53% greater sales without any special price inducements or selling campaigns when cabinets were kept orderly and kept full then picture for yourself the sales turnover possibilities with this easy to see easy to reach display working for you and notice how these convenient horizontal wire shelves put your product always within buying range they may be removed in entirely for loading to full cabinet capacity and this extra storage space means you can offer wider variety cut Rush period shortages reduce deliveries and this stainless steel shelf superstructure an integral part of the cabinet gives you valuable tie-in display space yet allows a clear view of adjoining aisle displays or if it's a deluxe superstructure you want gentle if you please thank you this attention getting superstructure with its ey appeal display is designed to fit over the stainless steel shelf type cabinet top the pictures may be removed if more shelf space is necessary to boost the sale of high-profit tie-in items and speaking of attention getters notice this direct fluorescent lighting light just inches above the package level to give your merchandise real floodlight attention with this cabinet every Frozen product is easily identified effectively displayed right at your customer's fingertips yes on every count the anheiser bush automatic salesman scores high on sales appeal styling and here's the next outstanding feature real space- saving capacity 14 cubic feet capacity 17 cubic feet capacity 21 cubic feet capacity three glass front merchandising cabinets to fit your individual needs every one of these models is built to give you maximum cubic capacity for each foot of store floor space Here's top level loading just inches from the top and here's a new combination of storage and Sal space which means that foot for foot of length and width anheiser Bush offers more cubic foot capacity greater profits and the kind of design that fits naturally yet adds to the Quality appearance of any store speaking of beauty what's our next ah yes product development anheiser Bush pioneered in the refrigeration field to solve their own Refrigeration and Merchandising problems this Refrigeration experience was combined with years of merchandising knoow to offer you three allnew glass front models and now here is a [Music] fourth a cabinet with the same sales appeal styling and space saving capacity Plus the newest Refrigeration method yet developed forced air Refrigeration with the automatic defrost and now wizard can we see how forced air automatic defrost makes this the most advanced open toop automatic salesman ever made this simplified sketch showing a cross-section of the cabinet illustrates how the return air is drawn through a series of four passages where cold fins cool the air to 35° or 40° below zero this blower then moves the Subzero air up the rear wall of the cabinet to the deflector from which it passes across the top of the Frozen product and repeats the cycle all merchandise in the cabinet is wrapped in a layer of super cold air and this forced air Refrigeration offers unlimited choice of package Arrangement regardless of package size you can move or remove the partitions entirely and here's the time control of the automatic defrost once the timer is set you always offer merchandise at its frostfree best this sketch shows how the defrosting is accomplished by the defroster blower and the electric heater elements when the timer calls for defrosting this blower and these heaters go to work at once warm air is recirculated over the fins melting the frost in a matter of minutes and while the unit is defrosting swiftly positiv ly the Frozen products in the cabinet are completely protected as warm air is contained and recirculated within the cooling compartment so none of it reaches the cabinet and the melted Frost runs down into a blotter likee pad where it evaporates as the cooling mechanism automatically resumes the forced air refrigeration cycle and here's another new feature on all four glass front models this solid noncuffed anodized aluminum panel creates the attractive allmetal front appearance Assurance of lasting Beauty in addition the front panel serves as a convenient easytouse night cover and another built-in feature a stainless steel bumper guard for greater protection of your cabinet yes the development of these features is the result of refrigeration experience combined with personal merchandising knowledge every cabinet designed with your needs in mind oh you want to show us the complete line of cabinets a model to fit every retailers individual need if it's storage you need here's the first of eight models available ranging from 3 to 12 to 22 cubic foot capacities and this allpurpose two-l utility storage cabinet with 23 cubic capacity accommodates 92 1/2 Gall in 2 1/2 Gall cans stack three high or 930 Philadelphia pintes and for those who want 100% selling and storage capacity this is one of seven remote models that provides a range of 7 to 22 cubic foot capacity and this open Top Model is one of two built to give best Poss merchandising with an open Top non-glass Model this is one of two sliding glass top models available with glass sealed tops cushioned by Rubber in a stainless steel frame to move at fingertip pressure here's the island merchandiser designed for promotion specials and heavy store traffic Lanes accessible from all four sides it's mounted on rollers for easy movement to busy store locations once again outstanding features that anheiser bush offers features that make for a real selling wizard sales appeal styling the kind of design that beckons customers to see and reach for Frozen products space saving capacity that gives maximum storage and selling use of every inch of space and constant product development forced air automatic defrost many other features all adding up to Greater profits for you the ice cream manufacturer the frozen food distributor the food retailer because this automatic salesman a real selling wizard means increased volume greater profits through better merchandising with anheiser bush manufacturers of quality Refrigeration equipment oh