Second Effort (D)

Presents Vince Lombardi as an analogist, describing to a salesman the importance of knowing the product and having confidence in one's ability to make the sale. Illustrates how the application of some fundamental principles that Lombardi sees as essential for championship football also apply to the sales field. Gives five short "motivators" that Lombardi believes will produce the winning combination in either a football game or the sale of a product.