Search For Universals In Comparative Studies Of Domestic Marketing Systems

Series: American Marketing Association Film Library Series

Format: 16mm

Sound: sound

Description: Presents Dr Reavis Cox of the University of Pennsylvania discussing 'COMPARATIVE MARKETING' as a study of various marketing systems in terms of institutions, role of competition, differences in selling methods and the differences in social environment surrounding trade in other countries as compared with the United States.

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Original permalink · Record added: 2023-02-27 03:56:55