Search For Universals In Comparative Studies Of Domestic Marketing Systems
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Presents Dr Reavis Cox of the University of Pennsylvania discussing 'COMPARATIVE MARKETING' as a study of various marketing systems in terms of institutions, role of competition, differences in selling methods and the differences in social environment surrounding trade in other countries as compared with the United States.
More in American Marketing Association Film Library Series
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- Search For Universals In Comparative Studies Of Domestic Marketing Systems
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- A-V Online (National Information Center for Educational Media). CD-ROM database of educational and documentary media, compiled and maintained by the National Information Center for Educational Media (NICEM). — title, creator, length, format, sound, description
- 16mm Filmography (legacy record) — catalog record
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