Schick: Pre-Shave Lotion and Powershave Razor, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (tennis ball clacking) 0:01 - Beat? 0:07 - Bushed. 0:08 - Let's get cleaned up. 0:09 Hey, before you go after that beard, 0:12 better use some of that Schick pre-shave lotion. 0:13 - What? 0:16 - Better use that Schick electric pre-shave lotion. 0:16 - What's it do? 0:20 - Dries up perspiration, lubricates your skin, 0:22 sets up your whiskers for fast, easy shaving. 0:25 - Smells good. 0:27 - While you're at it, go ahead and use 0:28 my new Schick Power Shave and get a really good shave. 0:29 Narrator Yes, the new Schick Power Shave 0:33 will give you the best shave you ever had. 0:35 That man sized shaving head really covers ground. 0:37 Hugs every curve of your face, gets every whisker. 0:41 The secret's in these exclusive whisker guides, 0:44 built-in along all four shaving edges. 0:47 They lead each and every whisker 0:50 right in for the mile a minute shave. 0:52 Deep down where your beard begins. 0:54 ♪ Deep down ♪ 0:57 ♪ Where your beard begins ♪ 0:58 ♪ Deep down ♪ 1:00 ♪ Where your beard begins ♪ 1:00 ♪ The big new Schick gives a new kind of shave ♪ 1:02 ♪ Deep deep deep deep down ♪ 1:05 ♪ Where your beard begins ♪ 1:08 Narrator Clean, close, comfortable. 1:10 No nicks, no cuts. 1:13 - What a shave. 1:14 - What a pair. 1:16 Narrator Brand new Schick electric Pre-Shave lotion. 1:18 Revolutionary new Schick Power Shave. 1:21 Most stores offer a 14 day free home trial. 1:23 Get your new Schick Power Shave. 1:26