Schick: Lady Schick Razor, 1950s

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Male Announcer She'll put smoother, lovelier legs 0:02 in her sheer nylon stockings 0:04 if you put a new Lady Schick electric shaver 0:06 in her Christmas stocking. 0:09 And this year it's more important than ever 0:10 because this is the year of the short, short skirt. 0:12 - [Female Announcer] The new Lady Schick 0:14 is the really feminine way to shave. 0:16 New, easy-to-hold shape. 0:18 New gentle action head 0:20 with one side for tender underarms, 0:21 the other especially for legs. 0:23 And only Lady Schick 0:25 has the convenient start and stop switch. 0:26 (shaver buzzing) 0:29 The motor's brand new, faster. 0:30 Make shaving closer, smoother, 0:33 no annoying nicks, no cuts, 0:35 not a trace of alligator skin, 0:37 that ugly, patchy, scratchy look 0:40 you can get with blade razors. 0:42 But the new Lady Schick leaves your legs smooth, 0:44 really smooth. 0:48 Male Announcer So give the new 0:49 Lady Schick electric shaver. 0:51

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