Schick: Lady Schick Razor, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Inspired by the exquisite grace of a lovely ballerina 0:01 and the freshness of a spring bouquet. 0:04 Come two fabulous new designs for 0:07 the Lady Schick Electric Shaver. 0:09 The new, Forget Me Not. 0:11 Real Forget Me Not blue against brilliant white 0:12 the new ballerina, a breathtaking Juul in white and gold. 0:15 Lovely designs in the shaver that 0:18 shaves your hair but not your skin, 0:20 or unlike other shavers and blade razors 0:23 The lady Schick is designed especially for a woman. 0:25 One side is for legs. 0:28 Here you'll get the closest shave possible 0:30 yet never look cut or to scrape. 0:32 The other side is made, especially for underarms 0:34 where skin is tenderest. 0:37 Here Lady Schick works close, but so gentle. 0:38 You can use a deodorant immediately 0:41 and in summer when so much of you shows, 0:43 nothing's more fun to use our lovelier to look at. 0:46 And they're only $16.50, a small price to pay 0:49 for years of feminine comfort, 0:52 a wonderful gift, Lady Schick, 0:54 the most feminine things since legs. 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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