Schick: Crown Jewel Lady Schick Razor, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's a wonderful success story. 0:02 Just two years ago, this lovely girl was modeling dresses 0:04 in a Detroit department store. 0:08 Today, Judy DeFoe is a top fashion model. 0:10 What are the ingredients of her success? 0:14 Well, to find out we're going to Gloria Swanson's apartment 0:16 where Gloria has been interviewing Judy. 0:19 - Judy tells me that she has a lot of, 0:22 oh well, let's call it good fortune. But more important, 0:23 she's a hard worker and has a tremendous amount of poise. 0:27 Of course, a face like this doesn't hurt. 0:31 This is Judy in a spectacular advertisement 0:34 that's just come out in the top magazines. 0:37 Isn't she fabulous? And just as lovely in person. 0:40 You can see why we chose Judy for this ad. 0:44 She's so typical of every woman who wants to be feminine 0:47 and well-groomed. And it's these very women 0:51 who will truly love 0:53 the fabulous new Schick Crown Jewel electric shaver. 0:55 It's completely new. 0:58 The Crown Jewel is so dainty and feminine, 1:01 yet it shaves so close and fast. 1:04 That's because inside are 96 tiny blades, 1:06 you'll never see or feel 1:09 and they shave under arms and legs, immaculately clean. 1:11 - And the Crown Jewel doesn't nick or cut. 1:14 - Yes, this jeweled alabaster beauty works so beautifully. 1:17 The reason once again, 1:20 is right under this smooth golden shaving head. 1:22 Now at the flick of a switch, not one, but 96 tiny blades 1:25 you'll never see or feel clean away every unwanted hair. 1:28 In seconds, the crown jewel shaves under arms 1:32 and legs immaculately clean. 1:35 It doesn't nick or cut. 1:37 - I love mine. 1:39 - And like Judy, every woman 1:41 who wants to be immaculately clean 1:42 should have a fabulous new Schick Crown Jewel 1:45 electric shaver for mother, daughter, any woman. 1:47 It's a wonderful, truly wonderful gift. 1:51