Schick: Butane Lighter, 1950s
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Genre: Commercial
Year Published: 1950s
Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (suspenseful music) 0:02 Narrator It's here, 0:04 the most important advance in lighters in 40 years. 0:05 The amazing new Schick Butane Lighter 0:07 lights for months without a refill, 0:09 makes messy lighter fluid and gadgets obsolete, 0:11 works on a totally different principle. 0:14 Replaceable butane fuel tank, 0:16 with automatic valve and adjustable flame. 0:18 To refuel, 0:20 just throw away the old tank, 0:21 click a new one into the case 0:23 and slide the head on. 0:24 That's all you do. 0:26 Smart is to give or get 0:27 the new Schick Butane Lighter. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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